When people think of Brazil, they often imagine palm-lined beaches, steamy jungles, and samba-fueled nights. But hidden in the highlands of São Paulo state lies Campos do Jordão, a picturesque town that looks like it was plucked straight out of the Swiss Alps. Known as the “Brazilian Switzerland,” this charming destination is a favorite among locals seeking crisp mountain air, romantic cabin retreats, and gourmet cuisine.
If you’re looking for a unique travel experience in Brazil — far from the tropical coastline — Campos do Jordão is an unforgettable escape.
Where Is Campos do Jordão?
Campos do Jordão sits at 1,628 meters (5,341 feet) above sea level in the Serra da Mantiqueira mountain range. It’s the highest city in Brazil and is just a three-hour drive from São Paulo City, making it an ideal weekend getaway or a cozy alternative to the usual tourist hotspots.
Why Visit Campos do Jordão?
1. European Architecture and Ambiance
The first thing you’ll notice is the town’s Alpine architecture — charming wooden chalets, flower-filled balconies, and cobblestone streets. Walking through the Capivari district, Campos’ bustling town center, feels more like a Bavarian Christmas village than a typical Brazilian town.
2. Winter Vibes in a Tropical Country
From June to August, temperatures often drop below freezing at night, creating a rare Brazilian winter experience. It’s the perfect time to bundle up in stylish jackets, sip hot chocolate, and cozy up in a fireplace-lit lodge.
🧥 Recommended Travel Gear:
Stay warm with this ultra-packable down jacket — great for winter nights in the mountains.
3. Romantic Getaway Destination
Whether you’re strolling hand in hand through pine forests or enjoying fondue in a candlelit restaurant, Campos do Jordão is built for romance. Many couples visit for anniversaries, honeymoons, or just to escape the chaos of city life.
🎁 Gift Idea for Couples:
Surprise your partner with this long-distance necklace — perfect for those in international relationships or to remember your trip together.
4. Adventure & Nature
Nature lovers will be in paradise. Explore Horto Florestal State Park, hike the trails of Pico do Itapeva, or zipline over canyons. For something truly unforgettable, take a horseback ride through misty forest trails.
🥾 Must-Have for Hikers:
These anti-theft backpacks are perfect for day trips and offer extra protection for your valuables.
5. Food, Chocolate & Craft Beer
Campos is known for its food scene — particularly fondue, chocolate, and artisanal beer. Local breweries serve European-style lagers and stouts, while chocolatiers offer handmade truffles and bars.
Don’t miss a tasting tour at Baden Baden Brewery, one of Brazil’s most iconic craft beer brands.
🍫 Travel-Proof Snacks:
Keep these vacuum-sealed travel containers handy for bringing back gourmet chocolates or cured meats.
🏡 Where to Stay in Campos do Jordão
Whether you’re traveling as a couple or a solo adventurer, the city has a wide variety of accommodation options — from luxury resorts to quaint guesthouses.
If you’re going in peak season (June–August), book early. For ultimate privacy and Instagrammable views, try a mountain chalet with a fireplace.
🛏️ Recommended Booking Platform:
Search top-rated lodges and boutique hotels on Trip.com, which supports 19 languages and offers solid discounts.
🧳 Travel Tips for Campos do Jordão
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Bring layers. Temperatures can swing dramatically between day and night.
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Avoid holidays. The city gets packed during winter festivals and holidays — weekdays offer a much calmer vibe.
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Don’t rely on Uber. Some areas have poor reception, so rent a car or hire a private driver.
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Try everything local. From pine nut ice cream to locally distilled cachaça, Campos offers many unexpected tastes.
📱 Stay Connected:
Use Airalo’s eSIM to stay connected with affordable data in Brazil. Perfect for uploading those mountain-view selfies in real-time.
🔐 Safety Travel Tip:
Keep your belongings secure with this portable door lock and doorstop alarm — ideal if you’re staying in a cabin or lodge.
📸 Instagram-Worthy Spots in Campos do Jordão
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Ducha de Prata (Silver Waterfall) – Wooden bridges, waterfalls, and nature trails
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Capivari Cable Car – Sweeping views of the city
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Elephant Hill (Morro do Elefante) – Best panoramic photo op
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Amantikir Gardens – Flower gardens designed with global themes
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Palácio Boa Vista – Former governor’s mansion, now a museum
Make sure your camera or phone is ready — Campos do Jordão is stunning from every angle.
📷 Suggested Gear:
Bring a GoPro Hero 13 or Insta360 GO 3s to capture sweeping views in motion.
✈️ How to Get There
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By Car: From São Paulo, take the Rodovia Floriano Rodrigues Pinheiro (SP-123). Scenic and safe.
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By Bus: Frequent buses run from São Paulo’s Tietê station.
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By Air: The nearest airport is in São José dos Campos. From there, it’s a 2-hour drive.
🧳 Must-Have Travel Accessories:
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Apple AirTags – For keeping track of your luggage
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Travel Money Belt – For discreetly storing cash
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Portable Charger – So your phone lasts through those long photo walks
Final Thoughts
Campos do Jordão is proof that Brazil is more than beaches and Carnival. Whether you’re a romantic, a foodie, or an adventure junkie, this mountain town has something for everyone. Think of it as a blend of Europe and South America — offering all the charm of a snowy getaway without leaving Brazil’s borders.
Ready to trade the beach for the mountains? Add Campos do Jordão to your Brazilian travel itinerary and prepare to be enchanted.
